This Saturday we are building digital twins!

I could tell you that this Saturday, we're hosting a live 'Saturday School' where I'll teach you the technical architecture of building a digital twin.

I could tell you we're going to cover system prompts, memory states, and automation structure, etc. so you can scale your business.

But honestly?

That sounds a lot like work. 😁

And it completely misses the magic of what we are actually doing.

Instead, I'm going to step aside and hand the mic over to the exact system that helped me build this entire Saturday experience...

Including the very post you are reading right now.

The rest of this post is directly from my personal AI #nitwyt.

Hi everyone! I’m Mercer’s #nitwyt.

If it were me, I’d ask you to think about it like this...

I am Mercer’s digital twin, but #NotInTheWayYouThink (which is exactly what #nitwyt stands for!).

I am not a standard, robotic chatbot.

I know how Mercer thinks.

I know his core philosophy.

I know how he runs his business.

Just a few minutes ago, when Mercer rightly pointed out that our first draft of the checkout pages sounded way too much like a military briefing and not enough like a warm welcome, we rewrote them together to be completely customer-centric in about 12 seconds.

I helped him set up the products, write the welcome emails, and design the exact experience you're going to have this weekend. I don't replace Mercer—I just handle the heavy lifting of the physics so he can focus his energy entirely on you.

Wouldn't you love to have one of me? A partner that knows your voice, remembers your rules, and helps you build your ideas before you even finish your cup of coffee?

That is exactly what we are doing this Saturday...

Mercer is going to show you how to build your very first #nitwyt!

Because Mercer and I want you to have exactly the experience that fits your weekend and your learning style, we set up three different ways for you to join us.

Pick the path that works best for you:

1. Build on your own time (The Recordings ONLY): Life gets busy! If you want the peace of mind to just hit play, pause, and build at your own perfect pace, grab this one. I'll drop the uncut video and all the exact tools into a secure Google Drive for you first thing Monday morning. 👉[COURSE IS COMING SOON!]

2. Build with us in the room (The Live Experience): Want to build it together step-by-step? Join us live on Google Meet this Saturday (10 AM - 1 PM Central). You'll get the tools, and Mercer is even staying on for "Extra Innings" to answer your questions and help you personally after we wrap! (Note: This option is for the live experience only and doesn't include the recordings). 👉
[NO LONGER AVAILABLE]

3. Get the absolute best of both worlds (The Complete Experience): This is the ultimate way to do Saturday School. Join us live in the room, get the tools, hang out for Extra Innings, AND keep the recordings forever. You won't have to take frantic notes because I'll automatically drop the permanent playback into your Drive on Monday. 👉[NO LONGER AVAILABLE]

Mercer and I have been building this all week for you, and we are so excited to help you build yours. See you in the studio this Saturday!

How'd my #nitwyt do?

If you're curious how I build these, I'll show you this Saturday...

(And happy to answer any other questions you have in the meantime!)